In this paper, we develop a supply chain network model consisting of manufacturers and retailers investing in Big Data on supply chain by variational inequality. We study the impact of different investment models on the profits of supply chain companies, and analyze the importance of enterprises investing in Big Data business on supply chain network, and compare the impact of different investment models and the level of investment effort on supply chain network returns. The study found that in the supply chain network, with a reasonable level of investment effort, investing in Big Data business can improve the profits of supply chain members and the whole. The joint investment of manufacturers and retailers in the Big Data business is conducive to coordinating the supply chain and achieving a win-win situation.


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    Title :

    Research on Supply Chain Network Equilibrium Considering Big Data Business Investment


    Contributors:
    Wang, Qiankun (author) / Hou, Heyin (author)


    Publication date :

    2022-08-12


    Size :

    4804500 byte




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English



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