The idea of supply chain management (SCM) is a newly developed theory of management nowadays. But when the demand information is passed on along the supply chain we can see a phenomenon that the fluctuation of the demand information becomes larger and larger, which is called "bullwhip effect". "Bullwhip effect" may have much negative impact. A few measures are introduced to weaken the impact in this paper. We also explain a strategic alliance between the retailer and the supplier and the main forms of the alliance. Furthermore, a compare between the centralized control strategy of the multistage system and the traditional strategy is made to show the advantages of the former.


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    Title :

    The bullwhip effect in the supply chain and the corresponding solution


    Contributors:
    Lixin Miao, (author) / Xiongbo Guo, (author) / Zhiwei Miao, (author)


    Publication date :

    2003-01-01


    Size :

    320592 byte




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English



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