One or more techniques and/or systems are provided for analyzing driver movement. For example, map data is evaluated to identify a point of interest such as a car dealership. A geofence zone is defined to encompass the point of interest within the map (e.g., the car dealership, a parking lot for the car dealership, etc.). Location data, such as global positioning system data, of vehicles is evaluated to determine a count of vehicles that encountered the geofence zone. A visitor count of drivers that visited the car dealership is determined based upon the count of vehicles (e.g., vehicles that remained within the geofence zone for a threshold amount of time indicative of a visit). Driver demographics, vehicle type distributions, and/or other information is determined for the point of interest and/or other points of interest (e.g., distributions of vehicle types that visit the car dealership compared to a local body shop).
DRIVER MOVEMENT ANALYSIS
2016-12-15
Patent
Electronic Resource
English
IPC: | G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS |
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