A vehicle includes a puddle lamp control system configured to control a puddle lamp to display vehicle identification information, passenger information, advertisements, company logos, and other information on a ground surface proximate to the vehicle. The puddle lamp control system may communicate with a central server using high-speed wireless communication protocols such as Wi-Fi, Wi-max, or other protocols to select images and animations based on vehicle location and pedestrian activity nearby the vehicle. The system may also activate the vehicle puddle lamps based on vehicle sensor triggers associated with vehicle location, based on population and pedestrian density indicative of potential message viewers indicating when pedestrians are close enough to the vehicle to view the advertisement, and based on ridehail activity such as ridehail user information, and seat assignments. The messages and images may be customized using an interface device onboard the vehicle.
Vehicle puddle lamp control
2022-03-08
Patent
Electronic Resource
English
IPC: | B60Q ARRANGEMENT OF SIGNALLING OR LIGHTING DEVICES, THE MOUNTING OR SUPPORTING THEREOF OR CIRCUITS THEREFOR, FOR VEHICLES IN GENERAL , Anordnung von Signal- oder Beleuchtungsvorrichtungen, deren Einbau oder Halterung oder deren Schaltkreise bei Fahrzeugen allgemein / G09F DISPLAYING , Anzeigewesen / H05B ELECTRIC HEATING , Elektrische Heizung |