A purpose of the present invention is to provide an advertising system for an advertising truck that enhances the advertising effect by reflecting a condition of a vehicle and an interest of a consumer. The advertising system using an external display of the vehicle includes: at least one advertising display vehicle; an advertising providing device that collects data from the advertising display vehicle and an external server, analyzes the collected data, and determines advertising content to be provided to the advertising display vehicle; and a user terminal that controls at least one of the advertising providing device and the advertising providing display vehicle. The advertising providing device includes a transceiver; a memory; and a control unit.
본 발명은 차량의 상태와 소비자의 관심도를 반영하여 광고효과를 증대시킨 광고트럭용 광고시스템에 관한 것이다.
ADVERTISEMENT SYSTEM FOR ADVERTISEMENT TRUCK THAT ENHANCES ADVERTISEMENT EFFECTS BY REFLECTING CONDITION OF VEHICLE AND LEVEL OF CONSUMER INTEREST
차량의 상태와 소비자의 관심도를 반영하여 광고효과를 증대시킨 광고트럭용 광고시스템
2024-04-29
Patent
Electronic Resource
Korean
IPC: | B60W CONJOINT CONTROL OF VEHICLE SUB-UNITS OF DIFFERENT TYPE OR DIFFERENT FUNCTION , Gemeinsame Steuerung oder Regelung von Fahrzeug-Unteraggregaten verschiedenen Typs oder verschiedener Funktion / G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G09F DISPLAYING , Anzeigewesen |
ADVERTISEMENT METHOD, ADVERTISEMENT VEHICLE, AND ADVERTISEMENT SYSTEM
European Patent Office | 2017
|European Patent Office | 2024
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