To associate the cost of an advertisement put on a vehicle with advertising effect.SOLUTION: An information processing apparatus 10 includes a control unit 15 which acquires imaging data obtained by imaging the surroundings of a vehicle from the vehicle running with an advertisement put thereon, and calculates advertising cost of the advertisement on the basis of the imaging data. The control unit 15 extracts pedestrians included in the imaging data by image analysis, calculates advertising cost of the advertisement on the basis of the number of extracted pedestrians, acquires speed data of the vehicle capturing the imaging data from the vehicle, and calculates advertising cost on the basis of the speed data and the number of pedestrians when calculating advertising cost.SELECTED DRAWING: Figure 2

    【課題】車両に提示する広告の費用を広告の効果と関連づける。【解決手段】情報処理装置10は、広告を提示して走行する車両から、車両の周辺を撮影した撮影データを取得し、撮影データに基づいて、広告の広告費を算出する、制御部15を備える。制御部15は、撮影データに含まれる歩行者を画像解析によって抽出し、抽出した歩行者の人数に基づいて、広告の広告費を算出し、車両から、撮影データが撮影されたときの車両の速度データをさらに取得し、広告費を算出する際、速度データと歩行者の人数とに基づいて、広告費を算出する。【選択図】図2


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    Title :

    INFORMATION PROCESSING APPARATUS, VEHICLE, INFORMATION PROCESSING SYSTEM, PROGRAM, AND INFORMATION PROCESSING METHOD


    Additional title:

    情報処理装置、車両、情報処理システム、プログラム及び情報処理方法


    Contributors:

    Publication date :

    2021-10-11


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Japanese


    Classification :

    IPC:    G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS / G09F DISPLAYING , Anzeigewesen



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