PROBLEM TO BE SOLVED: To provide display content suitable to passengers on the basis of an evaluation result by quantitatively evaluating how much displayed content is viewed by users.SOLUTION: An elevator advertisement device includes: a storage part (12) storing a plurality of display data; a camera (21) for imaging passengers in a car; and a display content control part (11) for generating a ratio of the number of targeted passengers turning their sight lines to the direction of a display to the total number of passengers in the car as a viewing rate by executing image processing of first image data picked up by the camera while playing one of the plurality of display data in a display (22), and determining whether to make a switch from display data that is currently displayed to another display data on the basis of the generated viewing rate.SELECTED DRAWING: Figure 2

    【課題】表示されたコンテンツが利用者にどれだけ視聴してもらえたかを定量的に評価し、評価結果に基づいて乗客にとって適切な表示内容を提供する。【解決手段】複数の表示データが記憶されている記憶部(12)と、かご内の乗客を撮像するカメラ(21)と、ディスプレイ(22)に複数の表示データのうちの1つを表示中にカメラにより撮像された第1画像データに画像処理を施すことでかご内の総乗客数に対するディスプレイの方向に視線を向けている注目乗客数の比率を視聴率として生成し、生成した視聴率に基づいて現在表示中の表示データから他の表示データに切り替えるべきか否かを判断する表示コンテンツ制御部(11)と、を備える。【選択図】図2


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    Title :

    ELEVATOR ADVERTISEMENT DEVICE


    Additional title:

    エレベーター広告装置


    Contributors:

    Publication date :

    2017-12-14


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Japanese


    Classification :

    IPC:    B66B Aufzüge , ELEVATORS



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