The invention discloses a parking entrance vehicle advertisement pushing method and system based on multiple dimensions, and relates to the field of intelligent parking management. The method comprises the following steps of detecting whether an entrance event exists in a parking space or not in multiple dimensions according to state information of vehicle feature parts, position change information of a driver and the staying time of a vehicle on the parking space, when confirming that the vehicle enters the parking space, analyzing a collected image of the vehicle driving into the parking space, identifying and analyzing a character image of a vehicle user, carrying out real-time customized pushing of an advertisement based on vehicle owner income range information and vehicle owner character feature information obtained through identification and analysis, and pushing the corresponding advertisement information to different vehicle owners in a customized manner while the vehicle entering judgment accuracy is ensured. Therefore, the pushing precision of advertisements for the vehicle owners of the entering vehicles and the diversity of advertisement contents can be improved, and the conversion effect of the advertisements for the vehicle owners of the entering vehicles can be improved.
本发明公开一种基于多维度的停车入场车辆广告推送方法及系统,涉及智能停车管理领域,包括如下步骤:根据车辆特征部件的状态信息、驾驶员的位置变化信息、车辆在所述泊位上的停留时间多维度检测泊位是否存在入场事件,并且在确认有车辆入场时,通过对采集到的驶入车位的车辆图像进行分析和车辆用户的人物图像进行识别分析,并基于识别分析得到的车主收入范围信息和车主人物特征信息进行广告的实时定制化推送,在保证车辆入场判断准确性的同时,定制化为不同车主用户推送对应的广告信息,从而可以提升针对入场车辆车主广告的推送精度和广告内容的多样性,进而可以提高针对入场车辆用户广告的转化效果。
Parking entrance vehicle advertisement pushing method and system based on multiple dimensions
一种基于多维度的停车入场车辆广告推送方法及系统
2021-12-17
Patent
Electronic Resource
Chinese
IPC: | G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS / G06K Erkennen von Daten , RECOGNITION OF DATA / G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / H04M TELEPHONIC COMMUNICATION , Fernsprechverkehr |
European Patent Office | 2020
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