The invention discloses a media advertisement putting system based on vehicle identification and a control method thereof. The media advertisement putting system comprises a vehicle identification device, a putting device, an outdoor playing device and a cloud server, wherein the vehicle identification device is used for identifying the vehicle information; the vehicle identification device is connected with the outdoor playing device; the outdoor playing device is arranged on the roadside and is used for playing specified media information; the outdoor playing device is connected with the cloud server and performs data communication with the cloud server; the cloud server provides media information for the outdoor playing device, wherein the vehicle identification device identifies vehicle information of a vehicle parked in a propagation area of the outdoor playing device, the vehicle identification device further comprises an analysis unit, and the analysis unit matches interest fields of personnel according to the vehicle information; the analysis unit acquires the field of interest of personnel and outputs the field of interest to the outdoor playing device; the outdoor playingdevice plays the media information matched with the field of interest of the personnel to the vehicle.

    一种基于车辆识别的传媒广告投放系统及其控制方法,包括:车辆识别装置、投放装置、户外播放装置、云端服务器;车辆识别装置用于对车辆信息进行识别;车辆识别装置与户外播放装置连接;户外播放装置设置于路边,户外播放装置用于播放指定的传媒信息;户外播放装置与云端服务器连接,户外播放装置与云端服务器进行数据交流;云端服务器向户外播放装置提供传媒信息;车辆识别装置识别停靠于户外播放装置的传播区域内的车辆的车辆信息,车辆识别装置还包括分析单元,分析单元根据车辆信息对人员的兴趣领域进行匹配;分析单元获取人员的兴趣领域并向户外播放装置输出;户外播放装置向该车辆播放与人员的兴趣领域匹配的传媒信息。


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    Title :

    Media advertisement putting system based on vehicle identification and control method thereof


    Additional title:

    一种基于车辆识别的传媒广告投放系统及其控制方法


    Contributors:
    ZHAO YUN (author)

    Publication date :

    2020-11-13


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Chinese


    Classification :

    IPC:    H04L TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION , Übertragung digitaler Information, z.B. Telegrafieverkehr / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS / G09F DISPLAYING , Anzeigewesen




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