The success of the Airbus series, in which BA has a stake, is set to be the event of the next two decades — Europe is, and will continue, selling aeroplanes to the Americans; actually sending coal to Newcastle. This is a formidable achievement and indicates the product has tangible advantages, across the spectrum, over that of the home industry. Even so, such watershed penetration is not only the result of novel and effective technology but is coupled with fiscal attraction and hard-nosed selling.
Tomorrow's Military Airbus
Aircraft Engineering and Aerospace Technology ; 59 , 8 ; 12-13
1987-08-01
2 pages
Article (Journal)
Electronic Resource
English
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