Leading manufacturers and their suppliers have begun to reap the benefits of a radically new way of bringing products to market. As these company's new products — developed using a total product modelling approach — move out into the marketplace, it marks the realization of a fundamental change in new product development thinking first mooted in 1991.


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    Title :

    Mini features



    Publication date :

    1995-02-01


    Size :

    3 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



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