Concentrates on US domestic carrier, Southwest Airlines, and how its discount air travel has allowed millions to fly where previously they could not afford to. Highlights, in a box, the company's mission statement. Looks at team spirit, culture, employee recruitment, publicity and competition. Acknowledges that low fares may get people on a plane, but by giving them what they want — a good-humoured carrier taking them to their destinations, safely, on time and with their baggage — they will come back — and do.
Southwest Airlines: redefining relationships with customers
The Antidote ; 3 , 5 ; 38-39
1998-08-01
2 pages
Article (Journal)
Electronic Resource
English
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