Concentrates on US domestic carrier, Southwest Airlines, and how its discount air travel has allowed millions to fly where previously they could not afford to. Highlights, in a box, the company's mission statement. Looks at team spirit, culture, employee recruitment, publicity and competition. Acknowledges that low fares may get people on a plane, but by giving them what they want — a good-humoured carrier taking them to their destinations, safely, on time and with their baggage — they will come back — and do.


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    Title :

    Southwest Airlines: redefining relationships with customers


    Contributors:

    Published in:

    The Antidote ; 3 , 5 ; 38-39


    Publication date :

    1998-08-01


    Size :

    2 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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