Abstract This study investigates the factors affecting users' acceptance of urban air mobility (UAM) systems, constructing a proposed theoretical urban air mobility acceptance and usage model (UAM-AUM). In this context, we posit that intention to fly, UAM conceptual intention, environmental consciousness, UAM affordability, general reliability and perceived usefulness variables are key determinants for behavioural intention to use. Using the UAM-AUM scale we apply structural equation modelling analysis for model validation based on data collected from 348 participants and the results strongly support the proposed model. Perceived usefulness is found to be the strongest determinant of user behavioural intention and mediates the effects of UAM acceptance, influencing the intention to use the system along with other variables. Another critical factor for promoting consumers’ positive intentions towards UAM system use is general reliability. The findings provide practical guidance for designing strategic interventions to improve public acceptance of UAM systems.

    Highlights Urban Air Mobility, a technological utopia, becomes a reality. Consumers are both cautious and curious about UAM. Consumer acceptance will play a significant role in the success of the system. The cost and security of the system are the main concerns. Perceived usefulness has a positive impact on consumers' behavioural intention.


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    Title :

    Consumer intention over upcoming utopia: Urban air mobility


    Contributors:


    Publication date :

    2022-11-16




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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