AbstractThis study combines the concept of price perception with Internet users’ behavior as a theoretical framework in which to portray price perception among consumers with different choices of retail channels. The findings of a survey conducted in Taiwan show that online airline ticket shoppers tend to perceive price more negatively than offline airline ticket shoppers and assignors. Consumers are likely to adopt Internet as their retail channel for airline ticket if they are more concerned about value for money and lower prices. These consumers are also tended to be the information sources to their acquaintances.


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    Title :

    Price perception of online airline ticket shoppers


    Contributors:
    Yu, Shu-Fen (author)

    Published in:

    Publication date :

    2007-01-01


    Size :

    4 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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