Abstract The inscription of a city as a World Heritage Site (WHS) acts as a catalyst for the tourist promotion. The brand creates a previous positive image of the city generating some tourists' expectations that might be difficult to fulfil. The aim of this paper is to shed some light on how different transport modes -private car, rental cars, train, bus and other transport modes- could mediate on the satisfaction construct. The methodology is based on a fuzzy hybrid multi-criteria method. Our results show that rental cars visitors experience the minimum satisfaction in comparison with those who visit the city by bus who are the most satisfied. The findings can be strategically used by Valparaiso authorities and destination marketing managers to promote Valparaíso as a green destination WHS.
Highlights Access transport mode is shown to mediate into the satisfaction experienced by tourists and visitors in Valparaíso. A fuzzy-hybrid TOPSIS method is used to calculate a synthetic satisfaction indicator. Rental car visitors experienced the minimum satisfaction in comparison with those who visited the city by bus. Valparaíso authorities could promote the image of the city as a green destination. Satisfaction is more elastic wrt. citizen security, friendliness of staff, quality of tour guides and accommodation.
Does the access transport mode affect visitors' satisfaction in a World Heritage City? The case of Valparaiso, Chile
2021-01-17
Article (Journal)
Electronic Resource
English
Online Contents | 2011
Harbor improvements at Valparaiso
Engineering Index Backfile | 1917
Engineering Index Backfile | 1916