AbstractThis study examines the rhythms in the shopping activity participation of individuals over a multiweek period by modeling the duration between successive shopping participations. A hazard-based duration model is used to model intershopping duration, and a latent segmentation method is applied to distinguish between erratic shoppers and regular shoppers. The paper applies the methodology to examine the regularity and frequency of shopping behavior of individuals using a continuous six-week travel survey collected in the cities of Halle and Karlsruhe in Germany in the fall of 1999. The empirical results underscore the need to adopt a flexible hazard model form for analyzing intershopping durations. The results also provide important insights into the determinants of the regularity and frequency of individuals’ shopping activity participation behavior.


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    Title :

    Intershopping duration: an analysis using multiweek data


    Contributors:


    Publication date :

    2002-09-16


    Size :

    22 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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