Abstract Market segmentation techniques are used to capture effects of opportunity and availability constraints on urban residents' choice of mode for trips for major grocery shopping and for visiting friends and acquaintances. Attitudinal multinomial logit choice models are estimated for each market segment. Explanatory variables are individual's beliefs about attributes of four modal alternatives: bus, car, taxi and walking. Factor analysis is employed to identify latent dimensions of perception of the modal alternatives and to eliminate problems of multicollinearity in model estimation.
An attitudinal travel demand model for non-work trips of homogeneously constrained segments of a population
1976-05-20
10 pages
Article (Journal)
Electronic Resource
English
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