Highlights ► Mainstream consumer drivers were given the opportunity to drive a battery electric vehicle (BEV). ► Consumers may consider BEVs with a range of 100 miles as second cars, and BEVs with a range of 150 miles as main cars. ► Public charging infrastructure may give reassurance to consumers, but most will recharge at home overnight. ► Early adopters may have high conscientiousness, low involvement with cars, and high personal concern for the environment.
Abstract Fifty-eight peoples were given direct experience of driving a battery electric vehicle followed by an attitudinal questionnaire, and a vignette exercise to evaluate their attributions of symbolic meaning. Findings suggested that some consumers might start to consider electric vehicles as second cars if they had a range of 100 miles, and as main cars if they had a range of 150 miles. They may be willing to pay modest premiums over conventional vehicles, equivalent to around three years’ running cost savings. Most would recharge at home overnight.
Responses to battery electric vehicles: UK consumer attitudes and attributions of symbolic meaning following direct experience to reduce psychological distance
Transportation Research Part D: Transport and Environment ; 16 , 7 ; 525-531
2011-01-01
7 pages
Article (Journal)
Electronic Resource
English
Consumer attitudes towards battery electric vehicles: a large-scale survey
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