Highlights ► Mainstream consumer drivers were given the opportunity to drive a battery electric vehicle (BEV). ► Consumers may consider BEVs with a range of 100 miles as second cars, and BEVs with a range of 150 miles as main cars. ► Public charging infrastructure may give reassurance to consumers, but most will recharge at home overnight. ► Early adopters may have high conscientiousness, low involvement with cars, and high personal concern for the environment.

    Abstract Fifty-eight peoples were given direct experience of driving a battery electric vehicle followed by an attitudinal questionnaire, and a vignette exercise to evaluate their attributions of symbolic meaning. Findings suggested that some consumers might start to consider electric vehicles as second cars if they had a range of 100 miles, and as main cars if they had a range of 150 miles. They may be willing to pay modest premiums over conventional vehicles, equivalent to around three years’ running cost savings. Most would recharge at home overnight.


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    Title :

    Responses to battery electric vehicles: UK consumer attitudes and attributions of symbolic meaning following direct experience to reduce psychological distance


    Contributors:


    Publication date :

    2011-01-01


    Size :

    7 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English