Highlights This study produces predictive models for MaaS use by applying artificial neural network (ANN) analysis. MaaS use models are developed separately for social, general, and work trips. The cross industry standard process and data mining framework is followed in designing ANN-based predictive models. Different sets and combinations of socio-economic, personal travel and Covid-19 related factors are key predictors of MaaS use for social, general, and work trips. Findings can inform strategies and policies to promote MaaS use.
Abstract Mobility as a Service (MaaS) has gained popularity as a means of sustainable urban transport which makes the understanding of MaaS use critical for its design and promotion. Studies have contributed to the growing understanding of MaaS, its design features, and consumers’ willingness to pay for MaaS in general, without recourse to the differences in traveling for work, social and general purposes. This paper develops and tests models to predict MaaS use by applying artificial neural network analysis, following the cross industry standard process and data mining framework. It also estimates separate models for social, general, and work trips, using 33 input variables reflecting network externality, transaction cost, behaviour, institutional, environmental concern, personal travel, and socio-economic factors. Data are collected from a survey of 331 Australians. The study reveals different sets of socio-economic factors, the impact of Covid-19, and personal travel factors as key predictors of MaaS use for general, social, and work trips with an average prediction accuracy of 68%, 68%, and 75% respectively. The findings can be used to inform strategies and policies on how to attract a user base with respect to socio-economic and personal travel factors for promoting MaaS use.
Predicting Mobility as a Service (MaaS) use for different trip categories: An artificial neural network analysis
Transportation Research Part A: Policy and Practice ; 166 ; 135-149
2022-10-25
15 pages
Article (Journal)
Electronic Resource
English
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