Abstract This paper reports the findings of a survey on European airlines often categorized as low-cost carriers to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. Data is provided on relative frequencies of attributes of the low-cost business model retained and modified respectively. The survey concludes that short-haul airline business models in Europe converge. A large percentage of low-cost carriers has evolved into hybrid carriers which blend low-cost traits with those of full service network carriers.
Highlights ► The paper presents a methodology for comparing airline business models. ► This methodology is applied to what are considered Europe’s largest low-cost airlines. ► A number of different business models are found to exist among these carriers. ► A large percentage of airlines have evolved into hybrid carriers.
Low cost carriers going hybrid: Evidence from Europe
Journal of Air Transport Management ; 23 ; 54-58
2012-01-01
5 pages
Article (Journal)
Electronic Resource
English
Low cost carriers going hybrid: Evidence from Europe
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