Highlights To reduce the risk related to young drivers any single solution is not the solution. Alcohol Attitude is a key concept in night-time mobility choices of young people. Young drivers with a high attitude to alcohol react more to disincentives.

    Abstract This paper proposes an analysis of mobility preferences of young people at nighttime. In OECD countries in the last decades, data show that road crashes are the single biggest cause of death of 15–24 years-old drivers. On average, over 8500 young drivers were killed each year and it is demonstrated that the accidents tend to occur on weekend nights and when young people drive under the influence of alcohol. Focusing on the demand for mobility, we approach the problem from several points of view, concentrating on the relationship between attitudes towards alcohol and some of the most common countermeasures implemented to address young-driver risk. In particular, we examine the potential demand of young drivers for new modes of public transport, understand their preferences for plans designed to reduce and/or prevent the number of risky situations. Our analysis covers different aspects of private modes of transport, including amounts of fines and police checkpoints. We also investigate the characteristics of existing and available public transport systems (e.g. fares and levels of services). Through a Stated Preferences experiment (SP), we collected young people’s preferences about nighttime mobility within our application area (Lugano, Switzerland). Using the Hybrid Choice Models technique, we developed an approach and we estimated a model designed to incorporate simultaneously three dimensions of the problem: attributes of the alternatives, characteristics of young drivers, and alcohol-related psychological variables. Our estimates suggest that, first, there are young drivers who are willing to choose public alternatives; secondly, the countermeasures considered can increase their number; and, thirdly, people with a higher attitude to alcohol are more willing to switch to new public transport alternatives and more sensitive to “Drinking and Driving Do not Mix” policies. Action plans developed on the basis of these findings and on the relevance of the psychological component will have a better chance to succeed.


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    Title :

    Young drivers’ night-time mobility preferences and attitude toward alcohol consumption: A Hybrid Choice Model


    Contributors:

    Published in:

    Publication date :

    2015-07-03


    Size :

    16 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English





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