AbstractThis study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona–London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.


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    Title :

    Antecedents of airline passenger loyalty: Low-cost versus traditional airlines


    Contributors:

    Published in:

    Publication date :

    2010-01-01


    Size :

    5 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English