AbstractThe purpose of this paper is to examine how Southeast Asian passengers' attitudes and behaviors affect their buying intention and actual purchase of Low Cost Carrier (LCC) tickets. A research model was developed based on the Theory of Planned Behavior. A survey of 791 passengers was conducted in two major airports in Thailand to test the hypotheses. Results indicated the important role of passengers' attitudes, subjective norms, and perceived behavioral control in LCC passengers' buying behaviors. The paper provides LCCs with useful information about passengers’ attitudes and behaviors toward using LCC services, which will help the carriers form necessary strategies to attract more customers.

    HighlightsA research model was developed based on the Theory of Planned Behavior.A survey of 791 passengers was conducted in Thailand.Attitudes toward LCCs were found to indirectly influence the buying behavior.Subjective norms were found to indirectly influence the buying behavior.Perceived behavioral control was found to directly influence the buying behavior.


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    Title :

    Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia


    Contributors:

    Published in:

    Publication date :

    2016-12-06


    Size :

    10 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English