Abstract This study models the market penetration of imported cars using two diverse data bases, 1975 State aggregates and 1978 individual households, using both linear and nonlinear estimation techniques. All of the major results replicate across the different data bases and the different estimation techniques. A model of import market shares is obviously of interest in its own right, and it is also of interest for what it says about the reasons why people buy small, fuel efficient cars in general, whether they are imported or domestic. The major explanatory factors found are proximity to the east or west coast, and a variety of family characteristics, principally education and number of vehicles owned; all of which exert a positive influence on the probability of buying an imported car. After exploration of a number of alternative explanations, it is tentatively concluded that the coastal-nearness variables are acting as proxies for the variation in manufacturer's marketing effort between states.


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    Title :

    Market share of imported cars: A model of geographic and demographic determinants


    Contributors:

    Published in:

    Publication date :

    1980-01-01


    Size :

    9 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



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