Abstract Electric velomobility (e-velomobility) encompasses human movement using electric-assisted bicycles (pedelecs, or e-bikes), and the associated practices, systems and technologies. It is emerging as an active mode in developed economies. Electric bicycle sharing (EBS) schemes can attain higher per-vehicle use time and provide more equitable access than personal ownership. University campuses are ideal testing beds for such systems as young and lower-income groups are present there. The goal of this study is to understand the segmentation of the market for a hypothetical electric bicycle sharing scheme located in a multi-campus university. A cross-sectional survey was conducted at a multi-campus university in South East Queensland, Australia. Motives, reasons, and intention of students and staff for potential future use of a potential campus-based EBS scheme were revealed. Three distinctive potential user groups with varied modal, socio-demographic, and psychological characteristics emerged in the clustering analysis, namely: “multimodal enthusiasts” (28%), “car-loving pragmatics” (46%), and “car-loving skeptics” (26%). We identify the key market segments and potential adopters' demographics (residential location, country of origin, income, and academic major). Our results indicate that respondents who are more multimodal, especially those cycling often and with shared mobility experiences, are more positive about using e-bike sharing. Largely mono-modal car users tend to be more negative toward the scheme. International students also tend to be more positive. The individual preferences and attitudes toward campus-based shared e-velomobility, as revealed in this paper, provide important insights for planners, policymakers and sharing operators seeking to launch or improve uptake of such schemes.

    Highlights Survey of university staff and students in Brisbane and Gold Coast, Australia. Clustering shows three distinct segments of potential electric bike share (EBS) adopters. Largest “Car-lover” segment skeptical toward EBS or with pragmatic reasons against. High multimodality and non-local upbringing made more enthusiastic toward EBS. Residential location, field of study, and income also affect EBS adoption.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Prospects for shared electric velomobility: Profiling potential adopters at a multi-campus university


    Contributors:


    Publication date :

    2021-09-07




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




    eHUBs—Identifying the potential early and late adopters of shared electric mobility hubs

    Bösehans, Gustav / Bell, Margaret / Thorpe, Neil et al. | Taylor & Francis Verlag | 2023

    Free access

    Spatial scenarios of potential electric vehicle adopters in Ireland

    Pillai, Arya / Curtis, John / Tovar Reaños, Miguel A. | Elsevier | 2021



    Segmenting and Exemplifying Potential Flex Route Transit Adopters

    Yu, Jingcai / Yin, Zijuan / Zheng, Yan et al. | Transportation Research Record | 2024


    Identifying and characterizing potential electric vehicle adopters in Canada: A two-stage modelling approach

    Mohamed, Moataz / Higgins, Chris / Ferguson, Mark et al. | Elsevier | 2016