Importance of developing commercial instinct; contrast between engineering ideas that increase car salability, such as engine starters, four-wheel brakes, safety glass and shock absorbers, and those which added little if any sales appeal because they lack laymen interest.
Engineering for sales
Soc Automotive Engrs -- Jl
Society of Automotive Engineers -- Journal ; 26 , n 1 ; p 12-13
1930
2 pages
Article (Journal)
English
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