Approach used by Ford Motor Co to car design that represented departure in concept of styling, engineering, and financial control; development of Falcon as result of market studies using customer preferences as specifications; design provided base for Falcon Futura and Comet S-22, with Thunderbird-type seats and new interior features; role of stylist in interpreting results of marketing research and other factors, highway planning and metropolitan architecture.


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    Title :

    Creative design for creative management


    Additional title:

    SAE -- Paper


    Contributors:

    Conference:

    SAE Meeting (Atlanta Section) ; 1961 Design



    Publication date :

    1961


    Size :

    4 pages


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English


    Keywords :


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