Approach used by Ford Motor Co to car design that represented departure in concept of styling, engineering, and financial control; development of Falcon as result of market studies using customer preferences as specifications; design provided base for Falcon Futura and Comet S-22, with Thunderbird-type seats and new interior features; role of stylist in interpreting results of marketing research and other factors, highway planning and metropolitan architecture.
Creative design for creative management
SAE -- Paper
SAE Meeting (Atlanta Section) ; 1961 Design
1961
4 pages
Conference paper
English
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Creative Design for Creative Management
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