Approximately 60% of automobile sales are made at night; therefore lighting should be designed to attract attention, to provide highlight and sparkle on cars displayed, to emphasize focal displays of featured cars, and to help speed customer's buying decision; principles for show-window lighting in general and several rules to apply for automobile displays in particular are outlined; lamp sizes suggested for highlighting and accent display are given for main business districts and secondary business districts or small towns; general lighting, lighting of service department, and selection of colors.
General principles for lighting automobile showrooms and shops
Illum Eng
Illuminating Engineering ; 60 , n 4, Sec 2
1965
5 pages
Article (Journal)
English
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