This study aimed to analyze the effect of product quality, consumer attitudes, consumer confidence in the decision of purchase of motorcycles honda beat CV. West Pasaman biological branch. The results showed that: (1) There is a significant relationship between the quality of the product to the purchasing decision of motorcycles honda beat CV. Conservation Branch West Pasaman with path coefficient of 0.394 and 5.321 tcount (2) There is a significant relationship between consumer attitudes towards purchasing decisions motorcycle honda beat CV. Conservation Branch West Pasaman with keofisien tcount track of 0.272 and 2.678 tcount. (3) There is a significant relationship between the quality of the product to the purchasing decision of motorcycles honda beat CV. Conservation Branch West Pasaman with path coefficient of 0.314 and 2.994 tcount. (4) There is a significant relationship between the quality of the product to the consumer confidence motorcycle honda beat CV. Conservation Branch West Pasaman with path coefficient of 0.252 and tcount amounted to 3,519. (5) There is a significant relationship between consumer attitudes towards consumer confidence motorcycle honda beat CV. Conservation Branch West Pasaman with path coefficient of 0.707 and 9.884 tcount value. The amount of influence product quality, consumer attitudes and consumer confidence in purchasing decisions of motorcycles honda beat CV. Conservation West Pasaman branch is 86% and the remaining 14% are influenced by other factors not included in this penelelitian.


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    Title :

    PENGARUH KUALITAS PRODUK, SIKAP KONSUMEN DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI CV. HAYATI CABANG PASAMAN BARAT (Studi Kasus di Kecamatan Pasaman Kabupaten Pasaman Barat)


    Contributors:


    Publication date :

    2017



    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown