Understanding public perception of eco-friendly transportation is critical for global climate change mitigation. This study investigates the factors influencing public perception of green vehicles in Malaysia and Thailand. A quantitative survey (n=140) targeting green vehicle and non-green vehicle owners in major cities of both countries was surveyed. Convenience sampling and regression analysis revealed a significant relationship between knowledge of green transportation, awareness of green transportation, green transportation costs and green transportation perception. These findings highlight the importance of addressing knowledge gaps and cost concerns to encourage green transportation adoption among Southeast Asian vehicle users. This information can guide policymakers and marketers in developing strategies to promote sustainable travel options. Future research could explore additional factors or expand geographically to gain a more comprehensive understanding.


    Access

    Download


    Export, share and cite



    Title :

    Green Vehicles and Public perception: A Southeast Asian Perspective




    Publication date :

    2024



    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Road Traffic in Southeast Asian Country

    Ishiyama, T. | British Library Online Contents | 1996


    Safety aspects of public transport vehicles in Asian countries

    Tiwari,G. / Indian Inst.of Technol.,IN | Automotive engineering | 1994




    Southeast Asian Regional Port Development : A Comparative Analysis

    Chia, Lin Sien | GWLB - Gottfried Wilhelm Leibniz Bibliothek | 2003