The study introduces the notion of “travel behaviour” among urban inhabitants, as well as highlighting its most common determinants, one of which is the perception of public transport. The study includes a comparative analysis of the link between passenger perceptions of the main modes of public transport in relation to the actual mode of transport chosen to complete a certain journey, based on market research results collected within a given city.


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    Title :

    PERCEPTION OF MODES OF PUBLIC TRANSPORT COMPARED TO TRAVEL BEHAVIOUR OF URBAN INHABITANTS IN LIGHT OF MARKETING RESEARCH


    Contributors:


    Publication date :

    2016




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown






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