In the rapidly evolving landscape of digital connectivity, airlines have integrated these advancements as indispensable tools for a seamless consumer experience. However, digitisation has increased the scope of risk in the cyber realm. Limited studies have systematically investigated cybersecurity risks in the airline industry. In this context, we propose a novel questionnaire model to investigate consumers’ perceptions regarding the cybersecurity of airlines. Data were collected from 470 Chinese participants in Nanjing City. The analytical approach encompassed a range of statistical techniques, including descriptive statistics, exploratory factor analysis, difference analysis, and correlation. The constructs based on Maddux’s Protective Motivation Theory and Becker’s Health Belief Model were reliable, indicating the suitability of the proposed scales for further research. The results indicate that gender significantly influences passengers’ perceptions of airline cybersecurity, leading to variations in their awareness and response to cybersecurity threats. Additionally, occupation affects passengers’ information protection behaviour and security awareness. On the other hand, factors such as age, education level, and Frequent Flyer Program participation have minimal impact on passengers’ cybersecurity perceptions. Based on questionnaire content and data analysis, we propose three recommendations for airlines to enhance consumer cybersecurity perception. First, airlines should provide personalised network security services tailored to different occupations and genders. Second, they should engage in regular activities to disseminate knowledge and notices related to network security, thereby increasing passengers’ attention to cybersecurity. Third, increased resources should be allocated to cybersecurity to establish a safer cyber environment. This study aims to improve the quality of transportation policy and bridge the gap between theory and practice in addressing cybersecurity risks in the aviation sector.


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    Title :

    An Investigation on Passengers’ Perceptions of Cybersecurity in the Airline Industry


    Contributors:


    Publication date :

    2025




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




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