This research examines people's willingness to pay (WTP) for improvements in public transportation as part of transportation demand management (TDM) policies. Proposed enhancements include reduced in-vehicle congestion, shorter access times for buses and metro services, increased bus reliability, and decreased travel times. An online stated preference (SP) survey was conducted to assess preferred transportation modes under hypothetical scenarios, and a nested logit model was applied to identify the factors influencing mode choice and to estimate WTP. The findings indicate that reduced congestion makes both buses and trains more attractive, while improved reliability significantly enhances bus appeal. Shortened access time positively impacts metro usage but has little effect on bus preference. Improved travel time for buses also emerges as an important factor. Additionally, the study reveals that people are willing to pay 1.4 times more for congestion improvements on the metro than for similar improvements on buses. Overall, these WTP values exceed current ticket prices, although the WTP for improved bus reliability is nearly equivalent to the current fare.
Estimation of the willingness to pay for public transport improvements
2024
Article (Journal)
Electronic Resource
Unknown
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