Initial "commercial" ISDN marketing-mix applications confirm the import of marketing in successful implementation of ISDN. Within insufficiently researched complex of ISDN marketing issues the paper presents the concept of the required more vigorous optimal marketing of ISDN on line with the actual environment and requirements of the users. Promotion activities in such approach are only part of marketing instruments. The paper initially defines the basic ISDN marketing-mix variables with some relevant elements and respective attributes. On the level of aggregate variables an optimal model has been proposed which suggests a more efficient combination of ISDN marketing-mix. Modular aspect, flexibility of technical and technological solutions and regulatory control increases the scope of optimal marketing.


    Access

    Download


    Export, share and cite



    Title :

    Pristup dizajniranju ISDN marketinškog miksa


    Contributors:


    Publication date :

    2012




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Pristup ergonomskom oblikovanju u prometu

    Kolenc, J. / Miric, M. | British Library Conference Proceedings | 1995


    Sustavski pristup modeliranju s pomoću podvorbenih modela

    Mladen Begović / Slavko Šarić | DOAJ | 2012

    Free access

    Pristup strategiji i planiranju cesta u Republici Hrvatskoj

    Legac, I. / Mlinaric, D. | British Library Conference Proceedings | 1995


    Kvantitativna analiza utjecaja porasta razine Jadranskog mora na hrvatsku obalu: GIS pristup

    Fran Domazetović / Nina Lončar / Ante Šiljeg | DOAJ | 2017

    Free access