Air taxis, a core service within urban air mobility (UAM), have the potential to enhance user satisfaction and address societal challenges such as traffic congestion and environmental pollution. However, the success of this service is often hindered by various concerns. To ensure successful implementation, we investigate the factors influencing public acceptance of air taxis. This study distinguishes itself from previous research in three key aspects. First, it introduces a novel classification of the factors into individual and societal dimensions. Second, it is among the first to apply a value-based adoption model to understand the intention to adopt air taxis, including UAM. Third, it uniquely considers the Korean perspective, unlike most existing studies that focus on Western cultural contexts. To identify the consumers’ perceptions, we conducted interviews with experts and surveyed a sample of 1,000 members of the general public in Korea. Our findings suggest that perceived value for society, as well as perceived value for individual users, significantly influences adoption intention. We discuss both academic insights and practical implications for policy and industry, supporting the commercialization of Korean UAM (K-UAM) promoted by the Korean government.


    Access

    Download


    Export, share and cite



    Title :

    Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea


    Contributors:
    Ansun Park (author) / Seungmin Lee (author)


    Publication date :

    2024




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Factors influencing public acceptance of STOL noise

    Edge, P. M., Jr. / Cawthorn, J. M. / Powell, C. A., Jr. | NTRS | 1972


    Public acceptance of civilian drones and air taxis in Germany: A comprehensive overview

    End, Albert / Barzantny, Carolina / Stolz, Maria et al. | Springer Verlag | 2025

    Free access


    Locating battery exchange stations for electric taxis: A case study of Seoul, South Korea

    Ko, Joonho / Shim, Jin-Seop | Taylor & Francis Verlag | 2016


    Acceptance Tendency of High-Level Taxis: From the Passengers’ Perspective

    Rong-Chang Jou / Ke-Hong Chen | DOAJ | 2020

    Free access