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    Title :

    Tactical Brand Management ( TBM ): an engineering approach to successfully executing marketing deliverables for vehicle programs


    Additional title:

    Tactical Brand Management ( TBM ): eine technische Loesung zur erfolgreichen Umsetzung von Marktwuenschen in Programmen der Fahrzeugentwicklung.


    Contributors:
    Linton,K.A. (author)

    Publication date :

    1999


    Size :

    7 pages


    Remarks:

    SAE-Paper;1999-01-0251;1999


    Type of media :

    Miscellaneous


    Type of material :

    Print


    Language :

    English