Access

    Access via TIB

    Check availability in my library


    Export, share and cite



    Title :

    Brand management - pushing the Merc magic to the limit


    Additional title:

    Markenmanagement - die Magie eines Mercedes geht bis an die Grenze.


    Contributors:

    Published in:

    Publication date :

    2001


    Size :

    2 pages


    Remarks:

    Automot.Eng.;26(2001)4 ;76-79


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Merc meets merc

    Lassa,T. / Mercedes-Benz,Stuttgart,DE / Mercury,US | Automotive engineering | 2002



    Merc turns up power

    Kendall,J. / Mercedes-Benz,Stuttgart,DE | Automotive engineering | 1996