As consumers become decreasingly responsive towards traditional forms of advertising, advertisers are turning towards more innovative methods. Virtual worlds provide an extraordinary potential for new and enhanced modes of advertising. This study examines the opportunities of the virtual world, Second Life, as a new platform for businesses’ advertisement and promotional activities. First, we briefly introduce the concept of virtual worlds and virtual advertising. Then, we go on to explain the development of advertising, with special emphasis on its evolution alongside technological developments. Furthermore, we discuss how virtual worlds developed and how the features of these worlds lent themselves to advertising. Second Life, the most popular virtual world application, is given a special emphasis, and we shall explore opportunities and practices for virtual advertising in this virtual world application.


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    Title :

    Advertising in Virtual Worlds: The Example of Second Life


    Contributors:
    Atli, Dincer (author) / Can, Tuncer (author)

    Publication date :

    2015-07-09


    Remarks:

    Journal of Media Critiques [JMC]; Vol 1, No 5 (2015): June 2015 ; 20569793 ; 20569785 ; 10.17349/jmc115200



    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



    Classification :

    DDC:    629



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