Traffic safety propaganda, as a social public safety campaign, mainly depends on traffic management departments in China. This campaign needs greater social participation, if it is to be successful. This research focuses on the factors that can attract public attention to traffic safety propaganda. The research target is enterprise whose role in such campaigns is generally overlooked. Based on questionnaire surveys carried out in April and July, 2010, the paper uses a logistic model to establish a relationship between a desire to participate and requirement elements which include propaganda purposes, methods, ensuring and incentive measures. To solve the problem of huge amount of variables, factor analysis is adopted to replace variables with principal components. Application of the model identifies the principal components of propaganda purposes and methods that have great influence on the decision of participating in the traffic safety propaganda. Analysis concludes that the influencing factors of traffic safety propaganda in enterprises have a significant effect on the basis for policy making and solutions based on requirements.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Traffic Safety Propaganda in Enterprises: Influencing Factors Analysis by Means of Logistic Model


    Contributors:
    Ren, Gang (author) / Gu, Cheng (author) / Zhang, Yong (author)

    Conference:

    11th International Conference of Chinese Transportation Professionals (ICCTP) ; 2011 ; Nanjing, China


    Published in:

    ICCTP 2011 ; 1934-1946


    Publication date :

    2011-07-26




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English





    ISM Model of Factors Influencing Traffic Safety at Expressway Work Zone

    Wu, B. / Xu, H. / Zhang, W. et al. | British Library Conference Proceedings | 2010


    ISM Model of Factors Influencing Traffic Safety at Expressway Work Zone

    Wu, Biao / Xu, Hongguo / Zhang, Wenhui | ASCE | 2010


    Investigation of Drivers’ Comfort Factors Influencing Urban Traffic Safety

    Kilikevičius, Artūras / Kilikevičienė, Kristina / Matijošius, Jonas | Springer Verlag | 2019