This paper first designs travelers travel choice behavior (TCB) mechanism through analysis of consumer behavior characteristic and transportation service commodity particularities. Then, the author analyzes how to apply utility theory in transportation field as well as characteristics of ordinal analysis method. The paper puts forward that ordinal method is more proper in in TCB field analysis. And the author designs a macro TCB model, and finally offers a solution based on mass decision-making ordinal method.
Research on Travel Choice Behavior Based on Ordinal Method
Eighth International Conference on Applications of Advanced Technologies in Transportation Engineering (AATTE) ; 2004 ; Beijing, China
2004-05-13
Conference paper
Electronic Resource
English
Research on Travel Choice Behavior Based on Ordinal Method
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