The article considers the approach to marketing decisions preparation based on using the game theory apparatus in innovational business of the science intensive enterprises. It is noted that this approach appears new in relation to traditional methods of decision making in marketing. Combined scheme of calculations in games, including three levels of hierarchy, is considered. At the internal level, calculations and adjustments are controlled and managed by a specialist, who represents the center of game calculations. At the second level, solutions and calculations are subjected to adjustments in connection with requirements of the enterprise management. The third (external) level of adjustments and calculations is connected to probable significant alterations in the external independent partners.
Game theory approach in marketing management of science intensive enterprises
XLV ACADEMIC SPACE CONFERENCE, DEDICATED TO THE MEMORY OF ACADEMICIAN S.P. KOROLEV AND OTHER OUTSTANDING NATIONAL SCIENTISTS — PIONEERS OF SPACE EXPLORATION ; 2021 ; Moscow, Russia
AIP Conference Proceedings ; 2549 , 1
2023-07-20
7 pages
Conference paper
Electronic Resource
English
Customer relationship management in the knowledge-intensive enterprises
American Institute of Physics | 2023
|The marketing program is in general marketing management on aeronautical industrial enterprises
DOAJ | 2013
KNOWLEDGE MANAGEMENT STRATEGIES FOR SCIENCE-INTENSIVE PROJECTS IN AVIATION INDUSTRY
DOAJ | 2017
A Bi-Objective Programming Model for Gateway Balance Problem in Energy Intensive Enterprises
British Library Online Contents | 2013
|