This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services. Ellen Simon, Bachelor of Science (B. Sc.), geboren 1989 in Sindelfingen, studierte sechs Semester Informationsorientierte Betriebswirtschaftslehre an der Universität Augsburg. Während ihres Studiums spezialisierte sie sich auf Management Support Systeme am Kernkompetenzzentrum Finanz- Informationsmanagement. Dieses Spezialwissen bildete die Grundlage für ihre Arbeit über Geografische Informationssysteme (GIS). Ihr Engagement bei der Hochschulgruppe des Bundesverbands Deutscher Volks- und Betriebswirte e.V. in Augsburg motivierte sie, den sozialen Aspekt durch Non-governmental Organizations (NGOs) in ihre Arbeit zu integrieren. Außerdem arbeitete sie zwei Semester bei einem Consulting-Unternehmen der Finanzindustrie. Nach Abschluss ihres Bachelor-Studiums begann sie das Double Degree Master Program 'Innovation Management and Entrepreneurship' an der Technischen Universität Berlin und der University of Twente.


    Access

    Access via TIB

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Design thinking in the automotive industry : creativity and innovation


    Contributors:

    Publication date :

    2016


    Size :

    124 Seiten


    Remarks:

    Illustrationen, Diagramme
    Literaturverzeichnis: Seite 99-108



    Type of media :

    Book


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    21.82 Industriedesign / 55.20 Straßenfahrzeugtechnik / 52.85 Fertigungstechnik: Sonstiges




    Engineering Innovation in Automotive Industry

    Kuranaga, Y. / Institute of Television Engineers | British Library Conference Proceedings | 1996


    Innovation in the Automotive Industry

    Lakhanpal, P. / Duffy, M. C. | British Library Conference Proceedings | 1995


    Innovation in the automotive industry

    Lakhanpal,P. / Duffy,M.C. / Univ.of Sunderland,GB | Automotive engineering | 1995


    Life Cycle Thinking in the Brazilian Automotive Industry

    Koffler, Christoph / Marques, Gian G. / Alves, Manuela F. et al. | SAE Technical Papers | 2008