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    Title :

    Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral


    Contributors:

    Publication date :

    2007


    Size :

    26 Bl.


    Remarks:

    300 mm x 210 mm
    graph. Darst
    Literaturverz. Bl. 25 - 26
    Digital preservation by Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek



    Type of media :

    Book


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    83.71 Handel / 55.20 Straßenfahrzeugtechnik
    RVK:    QR 524
    DDC:    650 / 380



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