This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

    Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Contributors -- Introduction to the Book -- PART I: Introduction to Branding in Logistics and Transport -- 1. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends -- 2. The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector -- 3. Customer Experience: A Critical Review and Research Agenda -- PART II: Designing Brand Identity and Developing Brand Image in the Logistics and Transportation Industry via Technology and Innovation -- 4. Corporate Brand Identity: Social Media Communication in the Transportation Industry -- 5. Sustainability, Technology, and Strategic Corporate Branding for Halal Logistics -- 6. Landmarks in Road Access Wayfinding for Airport Branding -- 7. Corporate Branding in Logistics: The State of the Art and Further Trends -- 8. Halal-Logistics Value Creation (HLVC) on Micro, Small, and Medium Enterprises (MSMEs) Halal Branding -- 9. Does Supply Chain Collaboration Enhance MSMEs' Brand Image? A Perspective from an Emerging Economy -- PART III: B2B Brand Strategy and Reputation, Brand Love -- 10. Rebranding in the Airline Companies After the Pandemic: Implementation Framework -- 11. Brand Stretching and Digitalisation Strategy: Low-Cost Carrier Airline Surviving the Covid-19 Pandemic -- 12. The Influence of Religious Beliefs on Islamic Brand Love, Happiness, and Intention to Travel: A Qualitative Approach -- Index.


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    Title :

    Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues


    Contributors:


    Publication date :

    2024


    Size :

    xviii, 202 Seiten


    Remarks:

    Diagramme
    Description based on publisher supplied metadata and other sources.



    Type of media :

    Book


    Type of material :

    Print


    Language :

    English



    Classification :

    Local classification FBW:    oek 8021 / oek 6935
    BKL:    85.06 Unternehmensführung / 55.80 Verkehrswesen, Transportwesen: Allgemeines / 85.40 Marketing / 83.72 Verkehrswirtschaft



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