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    Title :

    Symbolic-affective marketing strategies on behave of multimodality


    Published in:

    NAHVERKEHR ; 27 , 4 ; 56-61


    Publication date :

    2009-01-01


    Size :

    6 pages



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    German


    Classification :

    DDC:    388



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