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    Title :

    The importance of the brand: the genesis of National Express's new branding


    Contributors:
    Bunting, P. (author)

    Published in:

    MODERN RAILWAYS ; 713 ; 46-49


    Publication date :

    2008-01-01


    Size :

    4 pages



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English


    Classification :

    DDC:    385 / 625.2



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