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    Title :

    Active Development Strategy of Urban Public Transportation Based on the Marketing Management Theory



    Conference:

    1st, International Conference On Transportation Engineering ; 2007 ; Chengdu, China



    Publication date :

    2007-01-01


    Size :

    6 pages



    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English





    Marketing Theory and Urban Transportation Policy

    Everett, Peter B. | Online Contents | 1993


    The formulation of marketing strategy in urban public transport

    Moran, A. J. / Jones, W. H. | Online Contents | 1975


    Marketing rural public transportation : final report

    USA, Highway Administration | SLUB | 1979


    Research on Urban Transportation Development Strategy Transition

    Wang, Jian-jun / Xiong, Dan / Lei, Da et al. | Tema Archive | 2012