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    Title :

    The power of celebrity endorsement: Do celebrities add value to a brand campaign? How to get the best and what to expect in return



    Conference:

    ESA power of prohibition forum ; 2007



    Publication date :

    2007-01-01


    Size :

    5 pages



    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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