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    Title :

    Cross-Cultural Segmenting and Brand Extension. The Case of the Mercedes-Benz A-Class Launch



    Conference:

    5th, International automotive marketing conference ; 1998 ; Lausanne, Switzerland



    Publication date :

    1998-01-01


    Size :

    8 pages


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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