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    Title :

    Marketing the Edsel: A Case Study



    Conference:

    Past, present and future, Vol 1 ; 1988 ; Huddersfield


    Published in:

    Vol 1 ; 209-243


    Publication date :

    1988-01-01


    Size :

    35 pages



    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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